Privacy policy

Effective Date: January 20th, 2026
Last Updated: January 20th, 2026

Bend Soap Company (“Bend Soap,” “we,” “us,” “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices you have.

This policy applies to information collected through our websites and online store (the “Site”).

1) What information we collect

A. Information you provide

When you place an order, create an account, join our rewards program, start a subscription, sign up for email or SMS, submit a review, enter a promotion, or contact us, we may collect:

  • Identifiers (name, email address, phone number)
  • Contact details (shipping and billing address)
  • Order and transaction details (products purchased, order history, payment status)
  • Account information (login and account settings)
  • Rewards information (points balance, referral activity; birthday if you provide it)
  • Subscription information (subscription status, items, shipment schedule)
  • User content (review text and any photos/videos you upload)
  • Customer service communications (emails, call notes, and similar)

B. Information collected automatically (cookies, pixels, and similar technologies)

When you visit the Site, we and our partners may automatically collect:

  • Device and usage data (IP address, browser/device type, pages viewed, clicks, approximate location, timestamps)
  • Cookie/device identifiers (cookie IDs, device IDs)
  • Shopping activity events (product views, add-to-cart, checkout and purchase events, and similar activity)

2) How we use your information

We use personal information to:

  • Provide and operate the Site (checkout, payments, order processing, shipping, returns)
  • Communicate with you (order updates, service messages, support)
  • Administer programs you choose (rewards, referrals, subscriptions)
  • Send marketing (email and SMS if you opt in)
  • Collect and display reviews and user-generated content
  • Measure and improve Site performance and marketing effectiveness (analytics, attribution, troubleshooting)
  • Advertise and market our products (including showing ads that may be more relevant to you)
  • Prevent fraud and maintain security
  • Comply with legal obligations and enforce our policies

3) How we share your information

We do not sell your personal information for money.

We may share personal information with third parties in these categories:

A. Service providers (to run our business)

We share information with vendors who help us operate our store, such as:

  • E-commerce platform and checkout provider
  • Payment processors and accelerated checkout providers
  • Shipping/fulfillment and label systems
  • Subscription management provider
  • Loyalty/rewards and referral provider
  • Reviews provider
  • Email delivery and marketing provider
  • SMS delivery and marketing provider
  • Analytics and performance measurement providers
  • Fraud/security tools (including those provided by our e-commerce platform)

These providers are permitted to use personal information only as needed to provide services to us.

B. Advertising and marketing partners (targeted advertising & measurement)

We use advertising/marketing partners that may receive information via cookies, pixels, SDKs, and/or server-to-server integrations to:

  • measure advertising performance,
  • improve conversion measurement (which may include using hashed identifiers),
  • and deliver ads that may be more relevant to you.

Under some privacy laws, disclosure of information to advertising partners for cross-context behavioral advertising (targeted advertising) may be considered “sharing,” even if no money is exchanged.

C. Affiliate tracking partners

We operate affiliate programs. Affiliates may use referral links and cookies to attribute purchases and commissions. This may involve sharing limited information needed for attribution and commission reporting.

D. Legal and safety reasons

We may disclose information if required by law, legal process, or to protect the rights, safety, and security of Bend Soap, our customers, or others.

4) SMS and mobile information

If you opt in to receive SMS messages, we use your mobile number to send messages you requested (including marketing texts, if you opted in).

  • We do not sell mobile information for money.
  • We do not share mobile information with unaffiliated third parties for their own marketing purposes.
  • We may share mobile information with service providers that help us deliver SMS messages and operate our messaging program (including opt-in consent records) as necessary to provide the service.

To opt out of SMS, reply STOP (or follow the instructions in the message).

5) Cookies and similar technologies

We use cookies and similar technologies for Site functionality, analytics, and advertising measurement/optimization.

You can control cookies through your browser settings (block/delete cookies). Note: blocking certain cookies may affect Site functionality. You can also manage certain advertising preferences through settings offered by major advertising platforms.

6) Do Not Track

Some browsers send a “Do Not Track” (DNT) signal. Because there is no consistent industry standard for interpreting DNT signals, we currently do not respond to them. Third parties (such as analytics and advertising partners) may collect information about your online activities over time and across different websites when you use our Site.

7) Data retention

We keep personal information as long as reasonably necessary to fulfill orders, provide customer support, administer subscriptions and rewards/referrals, maintain business and tax records, comply with legal obligations, prevent fraud, and resolve disputes.

8) Security

We use reasonable safeguards designed to protect personal information. No system is 100% secure.

9) Children’s privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

10) International visitors

If you are located outside the United States, your information may be processed in the United States and other countries where our service providers operate.

11) Your privacy choices & requests

A. Marketing choices

  • Email: You can unsubscribe using the link in our emails.
  • SMS: Reply STOP (or follow instructions in the message).

B. Privacy requests (access / delete / correct / opt out)

You may request to access, delete, or correct personal information we maintain about you, and/or opt out of certain processing (such as targeted advertising), depending on your location and applicable law.

How to submit a request:
Email info@bendsoap.com with the subject line “Privacy Request.”
In your request, please tell us what you want to do (for example: “delete,” “access,” “correct,” “opt out of targeted advertising,” “opt out of email,” “opt out of SMS”).

We may need to verify your identity before completing your request.

Important note about deletion:
We will delete or de-identify information we can, but we may retain certain information as required or permitted by law (for example, for tax/financial recordkeeping, fraud prevention, and dispute resolution).

12) U.S. State notices (California, Nevada, and others)

Different U.S. states provide different privacy rights. Depending on where you live and whether a state law applies to our business and data practices, you may have rights such as access, deletion, correction, and opting out of certain processing (including targeted advertising).

California notice

We do not sell personal information for money. We may share identifiers and activity data with advertising partners for advertising measurement and targeted advertising (which some California laws may treat as “sharing”).

Rewards program notice (financial incentive):
If you join our rewards/referral program, you may receive benefits such as discounts or points. Participation is optional, and you can opt out at any time by contacting us. The value of the benefits may relate to your purchases and engagement.

Nevada notice

Nevada law provides certain residents a right to opt out of the “sale” of certain covered information in some circumstances. We do not sell personal information for money. Nevada residents who still wish to submit an opt-out request may email info@bendsoap.com with the subject line “Nevada Opt-Out Request.”

13) Changes to this policy

We may update this Privacy Policy from time to time. We will update the Effective Date above when changes are posted.

14) Contact us

Bend Soap Company
1209 W Gaines St.
Lawrenceburg, TN 38464
Email: info@bendsoap.com